In Presto, a target or location is whatever you're evaluating.  Anytime you complete a survey in Presto, you're evaluating something:

  • Your company as a whole
  • A store location
  • A department in a store
  • An employee
  • A website
  • A flavor of ice cream

Anything you can think of can be evaluated in Presto!  We divide targets into "mappable" targets, which have a fixed physical location that doesn't change, and "non-mappable" targets, which may move around.

What's the difference between a target and a location?