In Presto, a target or location is whatever you're evaluating. Anytime you complete a survey in Presto, you're evaluating something:
- Your company as a whole
- A store location
- A department in a store
- An employee
- A website
- A flavor of ice cream
Anything you can think of can be evaluated in Presto! We divide targets into "mappable" targets, which have a fixed physical location that doesn't change, and "non-mappable" targets, which may move around.